Reimagining a legacy textile brand with clarity, design, and digital presence.
Simran Exports, an established name in home textiles and furnishings since 1995, wanted to refresh its identity for a modern global audience. The goal was to elevate their legacy while creating a cohesive design system across brand identity, photography, and digital experience. The challenge lay in preserving heritage while presenting the brand as contemporary, premium, and design-driven.
Our collaboration began with a focus on redefining Simran Exports’ brand foundation. We explored their history, craftsmanship, and design sensibilities to create an identity system that reflected both trust and timeless artistry.
We designed the visual identity to balance tradition with modern minimalism, ensuring that the brand felt sophisticated and relevant to interior designers, retailers, and global buyers.
Once the identity system was in place, our focus expanded to visual storytelling through photography and a complete digital transformation via an intuitive website.
Our work for Simran Exports spanned strategy, design, photography, and technology.
• Brand identity design built on heritage, craftsmanship, and quality
• Visual system with refined typography, warm tones, and subtle textures inspired by textiles
• Product photography highlighting detail, material, and craftsmanship
• Website design and development combining aesthetics with performance
• Intuitive navigation and structured product catalog for seamless exploration
• Collaboration between the Truly Massive and Beat The Best teams to create cohesive visual storytelling
Every element was designed to express authenticity, elegance, and functional clarity.
Simran Exports emerged with a complete brand ecosystem that united identity, photography, and digital experience. The new brand presentation positioned them as a refined, design-conscious exporter ready for global visibility. The website now serves as both a portfolio and a sales tool, helping customers explore collections effortlessly while reinforcing the company’s heritage of quality and trust.
Strategy that clarifies. Design that converts. Systems that scale.
