Weaving tradition, design, and digital transformation for India’s largest home textile exporter.
Rugs Creation, India’s largest home textile company based in Panipat, the historic “City of Weavers”, wanted to strengthen its brand presence across digital and visual platforms. As one of the country’s leading carpet exporters and manufacturers, the brand needed a refreshed identity and storytelling system that reflected its craftsmanship, innovation, and sustainability values while appealing to global buyers.
We focused on crafting a brand experience that honored Rugs Creation’s heritage and elevated its visual communication for modern markets. The direction was rooted in portraying craftsmanship through contemporary design and connecting the brand’s artistry to its scale of production. Our strategy combined film, photography, and digital design to position Rugs Creation as both a traditional artisan brand and a forward-looking global manufacturer.
Our engagement covered creative production, design systems, and digital transformation.
• Branding and Graphic Design – visual identity and collateral system built around textures, materials, and woven patterns
• Website Design – modern, user-focused interface highlighting products, collections, and export capabilities
• Filmmaking and Photography – brand and factory films showcasing craftsmanship, process, and artisanship
• Social Media and Marketing Awareness – digital communication strategy that emphasized scale, heritage, and innovation
Every deliverable was built to tell one story, a brand that weaves dreams, creates wonders, and sustains legacy through design and quality.
The result was a cohesive and modern brand presentation that celebrated Rugs Creation’s journey from Panipat’s weaving heritage to a globally recognized home furnishing manufacturer. The new identity and visual content elevated their storytelling, built stronger trust among international clients, and positioned the brand as a benchmark in craftsmanship and innovation.
Strategy that clarifies. Design that converts. Systems that scale.
