Rebranding a legacy home furnishings manufacturer for a global audience.
Paliwal Home Furnishings is a leading manufacturer and exporter of home furnishings, floor coverings, made-ups, and lifestyle accessories, serving customers in more than 18 countries. As a decades-old legacy business, the brand needed a complete refresh to stay relevant in the modern marketplace. The challenge was to create a new identity that honored their heritage while positioning them as a premium, globally trusted exporter.
We began with a deep understanding of Paliwal’s legacy, craftsmanship, and export-driven customer base. The goal was to build a visual and communication system that represented reliability, modern design, and scale.
Our strategy focused on creating a brand language that blended tradition with contemporary elegance, combining a timeless design ethos with the clean sophistication expected by international buyers.
We delivered a full-scale rebranding and digital transformation program for Paliwal Home Furnishings.
• Brand identity design with a modern emblem reflecting craftsmanship and trust
• Refined color palette and typography inspired by natural textures and artisan materials
• Social media visual direction highlighting craftsmanship, sustainability, and lifestyle appeal
• Website design and content architecture structured for clarity, navigation, and export visibility
• Communication framework emphasizing quality, heritage, and global reach
Each element was crafted to present Paliwal as a modern manufacturer with a legacy of excellence.
The rebrand successfully repositioned Paliwal Home Furnishings as a forward-looking, design-conscious export brand. The new identity strengthened international perception, created visual consistency across digital and print platforms, and enhanced buyer engagement. The collaboration brought their long-standing craftsmanship into a modern, globally appealing visual language.
Strategy that clarifies. Design that converts. Systems that scale.
