Creative production and storytelling for one of India’s most dynamic tech brands.
Realme India approached us to collaborate on a series of creative production and campaign projects across photography, film, and influencer-led marketing. The objective was to craft content that matched the brand’s youthful energy while maintaining consistency and precision across multiple campaigns. Each project required detailed planning, on-ground coordination, and creative execution at scale.
We worked closely with the Realme India marketing team to understand campaign objectives and creative direction. Our goal was to deliver visually impactful content that resonated with their audience while maintaining the brand’s modern and energetic tone.
From influencer collaborations to product explainers and festive campaigns, we built production systems that focused on clarity, storytelling, and technical precision. The partnership evolved into a long-term collaboration covering multiple content categories.
Our production partnership with Realme India covered a range of campaigns and video projects.
Dare to Leap with Mortal Gaming
The first project involved planning and executing a collaboration with one of India’s top gaming influencers, Naman Mathur, popularly known as Mortal Gaming. The film captured the spirit of performance and ambition, helping the brand generate over 5 million organic views on Instagram.
Jiyo Apni Dhun Pe
For Valentine’s Day, we produced a short film built around kindness, empathy, and the human side of technology. The story highlighted Realme’s commitment to inspiring positive connections and celebrating everyday love.
Realme Diwali Campaign
We partnered with the brand on their #realmeDiwali initiative, a social-good campaign that brought smiles to underprivileged children. The films and photography captured Realme’s message of giving back through donations of tech essentials like air purifiers, pads, and earphones to promote education and wellness.
Explaining Active Noise Cancellation
To simplify the concept of Active Noise Cancellation, we created an educational video using a minimalist tutorial setup paired with clean on-screen graphics. The goal was to make the science behind ANC easy to understand and visually engaging.
Ways to Use the Buds
For the launch of the Realme Buds Air 2, we produced a stylized overview film combining brand colors, precision lighting, and clean choreography. The setup focused on showcasing product details while maintaining visual balance and brand alignment.
The partnership with Realme India established Truly Massive as a trusted production and creative storytelling partner for the brand’s marketing initiatives. The content created for these campaigns achieved high engagement across social media and digital platforms. Each project reinforced the brand’s energetic personality and strengthened its connection with young, tech-savvy audiences. The collaboration continues through ongoing projects in photography, digital films, and creative direction.
Strategy that clarifies. Design that converts. Systems that scale.
