Designing clarity and communication for a breakthrough in AI-driven hematology
Livo.ai is a medical technology company developing AI-powered diagnostic tools. Their team approached us to create an explainer video for their flagship product, the Livo A700, an advanced system that detects monolayers in blood smears and generates morphology reports with precision. The challenge was to simplify complex scientific processes into a clear, engaging story that would connect with both clinicians and investors.
We began by understanding the product and its value from the user’s perspective. The goal was to communicate innovation and accuracy without overwhelming the viewer with technical detail.
Our team crafted a visual narrative that highlighted the intelligence, speed, and reliability of the Livo A700, focusing on how it improves diagnostic efficiency and accuracy in laboratories.
Following the success of the explainer video, the Livo team extended the collaboration to include the UI and UX design for their website, where we focused on clarity, intuitive navigation, and an experience that matched their scientific precision.
Our work covered two key areas of creative communication and digital design.
• Product explainer video script, storyboarding, and animation
• Visual language system based on precision, clarity, and trust
• UI/UX design for the Livo.ai website focusing on usability and performance
• Information architecture and content layout tailored for product education
• Integration of visuals that reflect clean lab environments and advanced technology
Every design decision reinforced the same message — intelligent systems built with clarity.
Livo.ai gained a communication system that matched the sophistication of its technology. The explainer video became a key tool for investor and client presentations, while the new website design helped position Livo as an emerging leader in AI-based diagnostics. The collaboration transformed technical complexity into simplicity, establishing a brand presence built on trust, clarity, and innovation.
Strategy that clarifies. Design that converts. Systems that scale.
